Iki Lifestyle was born from the desire to turn a timeless concept into a way of life: iki.
In Japanese, iki embodies subtle elegance, authentic beauty, and natural harmony. It is an elegance that does not seek to impress, yet reveals itself in the grace of simplicity and in the balance between form and essence. It is a discreet allure that bridges tradition and modernity, depth and lightness.
I discovered my iki among the rolling Umbrian hills—lands where silence, nature, and beauty are ever-present. From this harmony arose the vision behind Iki Lifestyle: to craft objects and experiences that narrate an essential and authentic way of living.
Iki Lifestyle brings together creations that reflect this same balance, authenticity, and attention to detail transforming aesthetics into an everyday experience.
Iki is not a brand. It is a way of living: discreet, refined, timeless. Beauty that is already within us.